MarTech

  In the rapidly evolving landscape of digital marketing and advertising, staying ahead of the curve is crucial. Recently, we had the opportunity to sit down with Jonathan Hunt, VP of Media at HubSpot, as part of our   MarTech   Top Voice interview series. Jonathan shared his insights on the current state of marketing, HubSpot’s innovative media strategies, and how AI is transforming the industry. Jonathan Hunt’s Journey in Marketing With over 15 years of experience at the intersection of content and marketing, Jonathan has worked with iconic brands like Vice Media, National Geographic, Complex, and Vox Media. Now, at HubSpot, he leads content, audience development, and monetization growth for their media network, which includes The Hustle and numerous other media assets. HubSpot’s Media Strategy for 2025 Jonathan highlighted that 2025 will be about expanding HubSpot’s media strategy, focusing on channels with the greatest audience and monetization opportunities — video, ...

  The marketing technology landscape is evolving rapidly, and businesses that stay ahead of the curve will reap the benefits of efficiency, automation, and personalization. As we step into 2025, let’s explore the key marketing technology trends that are set to shape the future. For the latest Martech news, visit  Marketing Technology Insights News . 1. AI-Driven Personalization Artificial intelligence (AI) continues to revolutionize marketing by offering hyper-personalized experiences. AI-powered tools analyze customer data in real time, providing businesses with actionable insights to craft targeted campaigns. Companies like  HubSpot  are integrating AI to optimize customer journeys and enhance lead generation. AI-driven personalization improves customer engagement, conversion rates, and overall marketing ROI. 2. Voice Search Optimization With the rise of smart assistants like Alexa and Google Assistant, voice search is becoming an essential part of digital marketin...

  In 2024, the global AdTech industry reached new heights, driven by AI-powered innovations and strategic partnerships. As digital advertising becomes increasingly essential for brands, advertisers are prioritizing smarter solutions to enhance control and efficiency. A significant trend emerging from this evolution is the rise of white-label AdTech platforms. These solutions empower businesses to customize, streamline, and manage their ad operations seamlessly under their own brand. For the latest updates and in-depth coverage on marketing technology trends, visit   Marketing Tech Insights . Let’s understand more about the white-label platforms for the digital advertising marketplace. White-label platforms provide a way to cut out the middleman, offering brands a more direct, cost-effective path to tailor their advertising campaigns. This is more than just a trend; it’s a deliberate, strategic decision. As more companies realize the benefits of owning their technology, white-l...

As an industry leader in Revenue Operations (RevOps), Vasco has raised an impressive $8M in seed funding, propelling its mission to revolutionize how businesses manage and scale their revenue. With this significant investment, Vasco is accelerating the development of its AI-powered platform, designed to streamline operations, optimize revenue management, and drive sustainable business growth. For the latest updates and in-depth coverage on marketing technology trends, visit   Marketing Tech Insights . The Future of RevOps: AI-Powered Growth In 2025, AI-driven solutions are set to redefine the way businesses scale, moving beyond traditional tactics to smarter, data-backed strategies. Vasco’s platform integrates artificial intelligence into every aspect of revenue operations, from sales and marketing to customer success. This unified approach allows businesses to optimize performance, improve efficiency, and achieve repeatable, predictable revenue growth, making it a critical tool fo...

Which MarTech tools provide the most value to online retailers? The global retail industry plays a critical role in contributing revenue and goodwill to the economy. For context, the US retail market alone generates over $1.5 trillion annually. But how do retailers meet growing consumer demands in such a competitive market? The answer lies in  AI-powered omnichannel  MarTech  suites . Recent innovations in Marketing Technology (MarTech) have redefined how online retailers connect with consumers, improve experiences, and boost revenue. According to BigCommerce, it’s projected that by 2040, 95% of all sales will be made online. This shift to digital-only retail has transformed how brands position their value. From AI-powered chatbots and virtual shopping assistants to augmented reality and digital wallets, online retail marketers are utilising advanced tools to stay competitive while meeting evolving consumer expectations. Key MarTech Tools to Watch Here's a curated list of...

The Hulu-Fubo merger marks a defining moment for programmatic ads, with profound implications for the way brands connect with digital audiences. This surprising collaboration between Disney’s Hulu + Live TV business and Fubo, a trailblazer in over-the-top (OTT) and connected TV (CTV) services, signals a pivotal shift in the advertising ecosystem. With the merger, brands are poised to access more innovative tools and granular audience insights than ever before, paving the way for enhanced engagement and ROI. Visit Marketing Technology Insights for in-depth analysis. The Strategic Merger: What’s Driving It? The merger of Hulu + Live TV with Fubo is primarily driven by the rising demand for ad-supported live television streaming. Hulu, long a major player in the streaming space, offers both on-demand content and live TV, while Fubo has carved out a niche for itself with its sports-centric, live TV streaming service. By combining forces, the two companies can create a more powerful, c...