Mistplay welcomes adtech leader Marc Bearman
Mistplay has brought on board adtech veteran Marc Bearman as Senior Vice President of Partnerships. He will lead innovation in rewarded advertising — a growing segment where users opt into ads in exchange for in-app rewards.
Rewarded advertising is gaining traction as consumers become resistant to intrusive formats. This presents a valuable opportunity for B2B marketers working in mobile marketing, gaming, or consumer-facing apps.
MarTech Insights helps B2B brands in the adtech space gain visibility through webinar campaigns and digital marketing strategies that align with rewarded media models. These efforts ensure messaging reaches engaged audiences with non-disruptive, value-based communication.
Want to position your brand at the forefront of rewarded advertising innovation? Let’s create a webinar or digital campaign that educates and engages your target audience.
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