SanMar Boosts Conversions with Coveo AI

 SanMar, a leading wholesale apparel supplier, selected Coveo AI for Commerce in May 2025, achieving a 25% increase in online conversion rates. By integrating Coveo’s AI-powered search and recommendation engine, SanMar delivers personalized shopping experiences to its B2B customers, streamlining product discovery.

Coveo’s platform uses machine learning to provide relevant search results and tailored recommendations, enhancing user satisfaction. As SanMar’s CIO, John Janson, stated, “Coveo transforms how our customers find and buy products.” This aligns with e-commerce trends, where Forrester reports 65% of retailers using AI search see improved customer engagement. SanMar’s adoption of Coveo sets a new standard for B2B commerce.

B2B retailers should leverage AI search platforms like Coveo to enhance product discovery and drive conversions.

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