Cadent Enhances Ad Precision with New Targeting

 Cadent introduced advanced supply category targeting within its Ad Manager in May 2025, achieving a 15% increase in ad campaign precision for marketers. This feature enables brands to target specific inventory categories, optimizing ad spend and engagement.

The tool uses AI to analyze supply data and align ads with relevant audiences, reducing waste. As Cadent’s CEO, Jamie Power, stated, “Our targeting solution drives unparalleled ad efficiency.” This aligns with trends, where eMarketer reports 70% of advertisers using advanced targeting see higher ROI. Cadent’s innovation redefines programmatic advertising.

Marketers should leverage advanced targeting tools like Cadent’s to enhance ad precision and performance.

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