Nucleus Research Highlights Marketing Automation ROI

 Nucleus Research’s 2025 Marketing Automation Technology Value Matrix, released in May, showed that top platforms drive a 20% increase in campaign ROI through AI-driven automation. The matrix evaluates tools like HubSpot and Salesforce, highlighting their ability to optimize marketing workflows.

These platforms use AI to automate segmentation, content delivery, and analytics, boosting efficiency. As Nucleus’ VP, Evelyn McMullen, noted, “Automation is critical for modern marketing success.” This aligns with trends, where Forrester reports 75% of marketers using automation see higher engagement. The matrix underscores the value of AI in marketing.

Marketers should adopt top-tier automation platforms to enhance campaign performance and ROI.

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