Streaming Giants Boost Engagement with Sports Content

 A May 2025 report by Ampere Analysis found that Amazon Prime Video, Disney+, and Netflix now host 92% of sports programs on top SVOD services, driving a 25% increase in subscriber engagement. These platforms leverage exclusive sports content to attract and retain viewers.

By offering live sports and on-demand replays, these services enhance viewer experiences with AI-driven personalization. As Ampere’s analyst, Richard Broughton, noted, “Sports content is a key driver of streaming growth.” This aligns with trends, where Variety reports 60% of SVOD subscribers value sports content. These platforms set a new standard for streaming.

Streaming services should prioritize sports content to boost engagement and subscriber loyalty.

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