MarTech

 Ascend Analytics released its 2025 ERCOT Market Report in May, forecasting a 30% increase in energy cost savings for retailers adopting AI-driven energy strategies. By leveraging predictive analytics, Ascend helps retailers optimize energy usage amidst ongoing scarcity conditions in the ERCOT market. The report uses AI to model demand and supply, enabling retailers to make data-driven energy decisions. As Gary Dorris, CEO of Ascend Analytics, noted, “Our forecasts empower retailers to navigate volatile markets.” This aligns with energy trends, where Deloitte reports 50% of businesses using AI analytics reduce energy costs. Ascend’s insights offer a roadmap for sustainable retail operations. Retailers should adopt AI-driven analytics like Ascend’s to optimize energy costs and enhance operational resilience. 📢 Want to amplify your MarTech message or showcase your brand’s innovation? At Marketing Technology Insights, we go beyond reporting the news — we empower B2B marketers with st...

 SanMar, a leading wholesale apparel supplier, selected Coveo AI for Commerce in May 2025, achieving a 25% increase in online conversion rates. By integrating Coveo’s AI-powered search and recommendation engine, SanMar delivers personalized shopping experiences to its B2B customers, streamlining product discovery. Coveo’s platform uses machine learning to provide relevant search results and tailored recommendations, enhancing user satisfaction. As SanMar’s CIO, John Janson, stated, “Coveo transforms how our customers find and buy products.” This aligns with e-commerce trends, where Forrester reports 65% of retailers using AI search see improved customer engagement. SanMar’s adoption of Coveo sets a new standard for B2B commerce. B2B retailers should leverage AI search platforms like Coveo to enhance product discovery and drive conversions. 📢 Want to amplify your MarTech message or showcase your brand’s innovation? At Marketing Technology Insights, we go beyond reporting the news —...

ImagineIO’s May 2025 survey revealed that 70% of e-commerce professionals struggle to distinguish CGI from real photography, driving a 15% increase in adoption of AI-generated visuals for online stores. ImagineIO’s AI-powered platform enables retailers to create cost-effective, high-quality product images at scale. The platform uses generative AI to produce photorealistic visuals, reducing photography costs and time. As ImagineIO’s CEO, Chris Gibbons, noted, “Our technology empowers retailers to compete visually without breaking the bank.” This aligns with retail trends, where PYMNTS reports 60% of e-commerce brands using AI visuals see higher engagement. ImagineIO’s findings highlight the growing role of AI in e-commerce visuals. Retailers should adopt AI visual tools like ImagineIO to enhance product imagery and boost online engagement. 📢 Want to amplify your MarTech message or showcase your brand’s innovation? At Marketing Technology Insights, we go beyond reporting the news — we e...

PCI, a leader in national mail services, opened its PCI Midwest facility in Indiana in May 2025, achieving a 20% increase in operational efficiency for its clients. By leveraging advanced automation and AI-driven logistics, PCI enhances mail processing and delivery for businesses nationwide. The new facility uses AI to optimize sorting and distribution, reducing turnaround times and costs. As PCI’s CEO, Kevin Kelly, stated, “PCI Midwest marks a new era of innovation in mail services.” This aligns with industry trends, where McKinsey reports 50% of logistics firms using AI see improved efficiency. PCI’s expansion sets a new standard for scalable mail solutions. Businesses should adopt AI-driven logistics solutions like PCI’s to streamline operations and enhance service delivery. 📢 Want to amplify your MarTech message or showcase your brand’s innovation? At Marketing Technology Insights, we go beyond reporting the news — we empower B2B marketers with strategic exposure, expert insights,...

Contentstack, a leading headless CMS provider, appointed Josette Leslie as Chief Financial Officer in May 2025, driving a 25% increase in market expansion efficiency. Leslie’s financial leadership strengthens Contentstack’s ability to scale its AI-driven content solutions, empowering brands to deliver personalized digital experiences. With Leslie’s expertise, Contentstack optimizes resource allocation for global growth, supporting brands in creating dynamic, AI-enhanced content. As Neha Sampat, CEO of Contentstack, noted, “Josette’s vision accelerates our mission to transform digital experiences.” This aligns with industry trends, where Forrester reports 55% of brands using headless CMS see faster content delivery. Contentstack’s strategic hire signals a new era of growth in content management. Brands should adopt platforms like Contentstack to streamline content delivery and fuel market expansion. 📢 Want to amplify your MarTech message or showcase your brand’s innovation? At Marketin...

A Customer Relationship Management (CRM) system is vital for driving business growth and nurturing customer relationships . With a good CRM, you can boost sales by up to 29% and streamline operations. But with so many options, how do you choose the right CRM for your business? This post outlines key steps to find the perfect CRM to fuel your success. Why Invest in a CRM? A CRM goes beyond storing contacts—it’s a powerful tool for managing sales , automating tasks, and gaining insights into customer relationships . Whether you’re a small startup or a large enterprise, a CRM aligns your teams to work efficiently. Choosing the wrong system can waste resources, so let’s explore how to pick the right one. Steps to Choose the Right CRM Clarify Your Needs : Define your goals. Do you need better sales tracking, marketing automation, or stronger customer relationships ? Clear objectives guide your CRM choice. Set a Budget : CRMs range from free platforms like HubSpot to premium solutions ...

 Hosting provider Bluehost has launched new WordPress-based e-commerce hosting plans designed specifically for creators and small businesses looking to build and scale online stores with minimal technical friction. The updated offerings include two primary packages: Bluehost eCommerce Essentials , tailored for content creators launching their first store, and eCommerce Premium , aimed at more advanced users managing larger product inventories. Both plans bundle essential tools such as hosting, AI-assisted design, checkout solutions, and marketing features into an all-in-one package. These plans integrate seamlessly with WordPress and WooCommerce , giving users the flexibility of open-source platforms combined with curated tools to simplify setup and management. Features like one-click checkout, gift card support, promotional campaign builders, and built-in SEO tools help users focus on growing their brand rather than troubleshooting backend issues. Bluehost’s expansi...

  Mistplay has brought on board adtech veteran Marc Bearman as Senior Vice President of Partnerships. He will lead innovation in rewarded advertising — a growing segment where users opt into ads in exchange for in-app rewards. Rewarded advertising is gaining traction as consumers become resistant to intrusive formats. This presents a valuable opportunity for B2B marketers working in mobile marketing, gaming, or consumer-facing apps. MarTech Insights helps B2B brands in the adtech space gain visibility through webinar campaigns and digital marketing strategies that align with rewarded media models. These efforts ensure messaging reaches engaged audiences with non-disruptive, value-based communication. Want to position your brand at the forefront of rewarded advertising innovation? Let’s create a webinar or digital campaign that educates and engages your target audience. 👉 See How We Can Help You Grow

Duck Creek Technologies has named Tyler Jones as its Chief Marketing Officer. With a strong background in enterprise marketing and martech, Jones is expected to drive growth and market expansion. Leadership changes often indicate strategic shifts or growth initiatives, presenting timely opportunities for B2B marketers to engage proactively. Reaching out early can help establish relationships with newly appointed executives. MarTech Insights helps B2B marketers identify ideal moments to launch targeted ABM campaigns, leveraging news like executive appointments to initiate conversations. The team also supports content outreach via guest posts and expert contributions. Looking to engage with newly appointed CMOs and marketing teams in the insurance tech sector? We can help you time and tailor your outreach for maximum impact. 👉 Talk to Our Experts

NICE has announced Interactions International 2025, a global event focused on accelerating customer service automation across industries. The event will feature keynote speakers and highlight innovations in contact center technologies. The growing emphasis on automation signals a shift toward efficiency and intelligence in customer engagement. For B2B marketers selling into CX or contact center spaces, aligning product messaging with these trends is key to capturing market attention. MarTech Insights helps companies maximize visibility during major martech events through digital marketing campaigns. The team also offers sponsored content placements to strengthen thought leadership ahead of such events. Interested in maximizing your visibility during major martech events like Interactions International? Let’s plan a campaign that puts your brand in front of key decision-makers. 👉 Start Driving Growth Today

  In today’s fast-evolving digital landscape, AI and automation are no longer just buzzwords — they’re essential tools shaping the future of marketing, advertising, and creative production. At MarTech Insights , we’ve been tracking the latest breakthroughs in marketing technology. From AI-driven ad sales advisors to next-gen animation platforms, companies across industries are leveraging these innovations to boost performance, enhance creativity, and drive measurable results. In this post, we highlight some of the most impactful launches from the past few weeks — and show you how your business can benefit by adopting similar strategies or partnering with the right tech providers. 🔍 1. Revenue Analytics Launches Aida — The AI Deal Advisor Media sales teams now have a powerful new ally: Aida , an AI-powered deal advisor from Revenue Analytics. Aida helps media sellers make smarter decisions by offering real-time pricing guidance, predictive insights, and automated reporting. Whether...

  In today’s fast-paced digital landscape, having the right marketing technology (MarTech) strategy can make or break your business. At Marketing Tech Insights™ , we specialize in helping SaaS companies, B2B brands, and tech-driven organizations build data-backed marketing strategies that drive real results. Whether you’re looking to refine your content marketing, optimize your tech stack, improve customer engagement, or scale your demand generation efforts — our team of experts is here to guide you every step of the way. Why Partner With Us? We don’t just offer generic advice — we deliver actionable, tailored solutions that align with your unique goals and challenges. Here’s how we help: ✅ Strategic Content Marketing Create high-impact content that converts. From full-funnel content mapping to SEO-optimized blogs and AI-powered personalization, we help you craft narratives that resonate with your audience and move them through the buyer journey. ✅ MarTech Stack Consultin...

In today’s rapidly evolving tech landscape, innovation is the key to staying ahead. From AI-driven customer service to cloud-based video management systems, businesses across industries are embracing cutting-edge technologies to enhance efficiency, drive growth, and deliver exceptional experiences. In this blog post, we’ll explore seven groundbreaking developments that are reshaping industries in 2025, as highlighted by MarketingTechInsights. These innovations span customer service, e-commerce, video analytics, telecommunications, and more — showcasing how technology is transforming the way businesses operate. 3. Echo360 Acquires GoReact: Enhancing AI Video Assessment Echo360, a pioneer in video learning solutions, has acquired GoReact, a platform known for its AI-powered video assessment tools. This acquisition adds advanced capabilities for analyzing and evaluating video content, empowering educators and professionals to provide actionable feedback. Key features of the integration in...